Flashback Friday to Spring Break '98 with Domino's Pizza and SURGE 😍Flashback Friday to Spring Break '98 with Domino's Pizza and SURGE 😍 ... See moreSee less

nothing hit like the 12 pack 🔥 ... See moreSee less

"Found in the wild yesterday. I was clearing some brush behind my dads house and tucked into a mason jar with no lid sticking out of the mud. 🤘" -Jon Forman"Found in the wild yesterday. I was clearing some brush behind my dads house and tucked into a mason jar with no lid sticking out of the mud. 🤘" -Jon Forman ... See moreSee less

👌 ... See moreSee less

🥲 ... See moreSee less

eclipse day 🙌 ... See moreSee less

the only strangers van we'd get in 😌the only strangers van we'd get in 😌 ... See moreSee less

🤔 ... See moreSee less

😤 ... See moreSee less

🥲 ... See moreSee less

Fueled by nostalgia, charging towards the future... 20oz SURGE, we're ready!Fueled by nostalgia, charging towards the future... 20oz SURGE, we're ready! ... See moreSee less

Dear SURGE Movement Community,

We've been receiving a lot of reports that SURGE's availability at its three available locations in Atlanta, Florida, and Las Vegas are only the Grape variation.

We reached out to our contacts at Coca-Cola and they did indeed confirm this is true, for now. We understand and empathize with your disappointment, as we understood that it would be the original, in all of its glory. We're not sure what changed at Coca-Cola, but it did.

As you all know, we want SURGE back just as much as you do. With social media algorithms, and internal shifts at Coca-Cola, it's increasingly difficult to rally when one post with meaning reaches a small audience, while a mindless meme reaches the masses. It's been a hurdle, but we're not quitters. We need all hands on deck if Coke is going to take SURGE and its consumers (us) seriously.

Coming soon we plan to celebrate the 10 Year Anniversary of SURGE's return to the market. It was something that would not have been possible without every single one of you. The same goes for SURGE having a better future. It must include you. SURGE needs US. All of us.

During this celebration, we'll have an open invite to Coca-Cola to participate with us in the celebration. We still plan to push our "Summer of SURGE" proposal, update socials, etc. We will also have some exciting contests and prizes that include SURGE items that we've received throughout the years.

We may not have SURGE in all of its glory at the moment, but that doesn't take away what we've all done. We know under the right vision how positively disruptive this brand can be. We're the most loyal and dedicated fan base for any brand, period.

Let's celebrate SURGE.Dear SURGE Movement Community,

We've been receiving a lot of reports that SURGE's availability at its three available locations in Atlanta, Florida, and Las Vegas are only the Grape variation.

We reached out to our contacts at Coca-Cola and they did indeed confirm this is true, for now. We understand and empathize with your disappointment, as we understood that it would be the original, in all of its glory. We're not sure what changed at Coca-Cola, but it did.

As you all know, we want SURGE back just as much as you do. With social media algorithms, and internal shifts at Coca-Cola, it's increasingly difficult to rally when one post with meaning reaches a small audience, while a mindless meme reaches the masses. It's been a hurdle, but we're not quitters. We need all hands on deck if Coke is going to take SURGE and its consumers (us) seriously.

Coming soon we plan to celebrate the 10 Year Anniversary of SURGE's return to the market. It was something that would not have been possible without every single one of you. The same goes for SURGE having a better future. It must include you. SURGE needs US. All of us.

During this celebration, we'll have an open invite to Coca-Cola to participate with us in the celebration. We still plan to push our "Summer of SURGE" proposal, update socials, etc. We will also have some exciting contests and prizes that include SURGE items that we've received throughout the years.

We may not have SURGE in all of its glory at the moment, but that doesn't take away what we've all done. We know under the right vision how positively disruptive this brand can be. We're the most loyal and dedicated fan base for any brand, period.

Let's celebrate SURGE. ... See moreSee less

🔥 ... See moreSee less

👇 ... See moreSee less

Happy Birthday and shout-out to long-time Movement member, Joshua P 🔥🥳! ... See moreSee less

What does SURGE mean to you? ... See moreSee less

that one kid in school after SURGE got banned 😏 ... See moreSee less

WE 👏 WON'T 👏 STOP 👏WE 👏 WON'T 👏 STOP 👏 ... See moreSee less

🥲 ... See moreSee less

For those sending messages who have received contradictory information from reps about availability, Coca-Cola has assured us that it's there 👏. If you see any differently, please let us know.For those sending messages who have received contradictory information from reps about availability, Coca-Cola has assured us that it's there 👏. If you see any differently, please let us know. ... See moreSee less

😤 ... See moreSee less

;-) ... See moreSee less

😤 ... See moreSee less

🙏 ... See moreSee less

SURGE has always held a special place in pop culture, past and present. Here's a shout-out to T-Pain and his unwavering support to SURGE soda 🔥.SURGE has always held a special place in pop culture, past and present. Here's a shout-out to T-Pain and his unwavering support to SURGE soda 🔥. ... See moreSee less

🚨 SURGE UPDATE 🚨

After connecting with our Coca-Cola Company brand partner, we're writing to share the news that as of this month, SURGE has officially transitioned out of Burger King restaurants.

The upside is that SURGE will continue to have a home in the Coca-Cola beverage portfolio, and the company will not be discontinuing our favorite beverage.

👉 Us, the SURGE Movement, are pushing a proposal for nationwide distribution, and we will keep working until all of our collective dreams come true. Until this comes to fruition, we can enjoy and experience SURGE at their three immersive locations – the World of Coke in Atlanta, and the Coke stores in Las Vegas and Orlando. 👈

With that announcement, the team has offered up 500 free tickets on a first come, first serve basis for free entry into the World of Coca-Cola, Atlanta location to enjoy our favorite beverage in person. The digital tickets will be offered two per person and need to be used by the end of 2024.

If you are interested in tickets, please shoot us a message with your email address, and if you need one or two tickets. This is a hefty task, so please allow us time to reply.

Our partners at Coca-Cola sincerely appreciate the passion and support our Movement has displayed over the last several years in support of the brand.

We, the Movement, view this transition as an opportunity for us to show the demand for SURGE, and to have future opportunities for preferred packaging/availability.

We understand there will be excitement for those near these locations, and frustration for those who are unable to go to Atlanta, Florida, or Las Vegas. Stand by us while we continue to push towards availability for all, and stay tuned, because we'll need you for what comes next.

A sincere thank you to Coca-Cola for keeping SURGE alive. For us at the Movement, it's time to do what we do best. Let's make our voices heard 🔥.🚨 SURGE UPDATE 🚨

After connecting with our Coca-Cola Company brand partner, we're writing to share the news that as of this month, SURGE has officially transitioned out of Burger King restaurants.

The upside is that SURGE will continue to have a home in the Coca-Cola beverage portfolio, and the company will not be discontinuing our favorite beverage.

👉 Us, the SURGE Movement, are pushing a proposal for nationwide distribution, and we will keep working until all of our collective dreams come true. Until this comes to fruition, we can enjoy and experience SURGE at their three immersive locations – the World of Coke in Atlanta, and the Coke stores in Las Vegas and Orlando. 👈

With that announcement, the team has offered up 500 free tickets on a first come, first serve basis for free entry into the World of Coca-Cola, Atlanta location to enjoy our favorite beverage in person. The digital tickets will be offered two per person and need to be used by the end of 2024.

If you are interested in tickets, please shoot us a message with your email address, and if you need one or two tickets. This is a hefty task, so please allow us time to reply.

Our partners at Coca-Cola sincerely appreciate the passion and support our Movement has displayed over the last several years in support of the brand.

We, the Movement, view this transition as an opportunity for us to show the demand for SURGE, and to have future opportunities for preferred packaging/availability.

We understand there will be excitement for those near these locations, and frustration for those who are unable to go to Atlanta, Florida, or Las Vegas. Stand by us while we continue to push towards availability for all, and stay tuned, because we'll need you for what comes next.

A sincere thank you to Coca-Cola for keeping SURGE alive. For us at the Movement, it's time to do what we do best. Let's make our voices heard 🔥. ... See moreSee less

1998: SURGE ruled as a top NHL sponsor! AI teases what it could look like today 🔥 ... See moreSee less

🤏 ... See moreSee less

🧐 ... See moreSee less

Pictured: Darin Carlson, VP of Sales & Marketing for Viking Coca-Cola and SURGE Movement Admin Joey's late Grandpa Jim.

Jim, grandpa, or bapa as we called him as kids was truly a great man. He lived life full of joy and happiness. While as of today he is no longer with us, his time on earth will not be forgotten.

I met Darin in 2015 after driving from Washington to Minnesota to attend a special event in honor of Admin Matt Winans and the rest of the Movement community. When Darin learned my grandpa lived nearby but had never tried SURGE, he was quick to help and hand delivered a 12 pack and a Super Fan t-shirt to my grandpa.

Until we can get cans and bottles back on the market, let's do a virtual sip of SURGE in honor of a truly great man.

Grandpa Jim, I love you, I miss you, and I will continue to make you proud.

Your grandson and SURGE Movement Admin Joey.Pictured: Darin Carlson, VP of Sales & Marketing for Viking Coca-Cola and SURGE Movement Admin Joey's late Grandpa Jim.

Jim, grandpa, or bapa as we called him as kids was truly a great man. He lived life full of joy and happiness. While as of today he is no longer with us, his time on earth will not be forgotten.

I met Darin in 2015 after driving from Washington to Minnesota to attend a special event in honor of Admin Matt Winans and the rest of the Movement community. When Darin learned my grandpa lived nearby but had never tried SURGE, he was quick to help and hand delivered a 12 pack and a Super Fan t-shirt to my grandpa.

Until we can get cans and bottles back on the market, let's do a virtual sip of SURGE in honor of a truly great man.

Grandpa Jim, I love you, I miss you, and I will continue to make you proud.

Your grandson and SURGE Movement Admin Joey. ... See moreSee less

but for real, we miss it 😭💚 ... See moreSee less

Happy Thanksgiving, SURGE Family!

We hope your holiday was filled with joy, delicious food, and cherished moments. Your support for SURGE means the world to us and we are thankful for every one of you. Remember, every call to Coke at 800-438-2653 counts in keeping our favorite soda alive.

Thank you for your continued support. Together, let's keep the SURGE spirit thriving!Happy Thanksgiving, SURGE Family!

We hope your holiday was filled with joy, delicious food, and cherished moments. Your support for SURGE means the world to us and we are thankful for every one of you. Remember, every call to Coke at 800-438-2653 counts in keeping our favorite soda alive.

Thank you for your continued support. Together, let's keep the SURGE spirit thriving! ... See moreSee less

👽 ... See moreSee less

Happy Birthday to SURGE legend Eric K. ... See moreSee less

because moderation... ... See moreSee less

😏 ... See moreSee less

😉 ... See moreSee less

In the deep web of all things SURGE came the Fudge Lady. She took our triumph and amplified it. May she now rest in peace. ... See moreSee less

Nine years ago today we accomplished a feat that most considered impossible. Our Movement called forth the very first revival of a discontinued Coca-Cola brand in their 128-year history.

From selling out Amazon’s entire inventory within 1 hour and becoming the #1 Bestselling Grocery Item on their platform, to the madly successful Southeast Test Runs, to the Regional Expansions of over 1/3rd the nation, followed by the Pacific Northwest, Southcentral, and New England expansions, the 16oz SKU ignited a fully loaded wave of exhilaration, excitement, and triumph among our nation’s SURGE fans.

In this process came Frozen SURGE, Fountain OG & Red Bery Blast SURGE, 12oz SURGE in the CCBCC territory, finally expanding to nationwide Freestyle SURGE with a SURGE Zero option and three additive flavor profiles. At this point, we have come to know the latter very well… Too well, actually... Lifelong fans of this brand know it deserves much more than a touchscreen button at a Burger King.

These fans are you! The fans that understand what the brand truly represents, and it’s not just a soda. Best described, we believe SURGE is a lifestyle. It’s a taste of nostalgia, the elixir of life, the nectar of the Gods, an American Dream, and of course the most Kickass Citrus Soda to ever exist in our lifetimes.

If corporations truly understood this the way we do, SURGE would already be everywhere. But internal turnover and mixed appreciation among its stepping-stone leadership have largely been the recipe for its current state. We hold onto hope that new team members will see the promise in this brand and accompany that with perseverance and passion like in the past.

Until then, we will continue to SURGE! After all, we are one of the most resilient fanbases out there having already undergone a 12-year hiatus. Our passion will never die, nor will our fight to ensure that SURGE gets the recognition it deserves. So this is to you, Coca-Cola: the ball’s in your court to provide the packaging options we desire! The path to profitability is right there for the taking.

TO ALL SURGE FANS: WHETHER YOU WANT 12OZ CANS, 20OZ / 2L BOTTLES, OR FOUNTAIN SURGE IN YOUR AREA... MAKE YOUR REQUEST NOW!

1. Any day, or even daily between the hours of 9AM-7PM ET, please leave a Product Request for SURGE @ 1-800-GET-COKE (438-2653)!

2. Any hour of any day, please submit a Product Request via their Contact Form @ www.coca-colacompany.com/about-us/contact-usNine years ago today we accomplished a feat that most considered impossible. Our Movement called forth the very first revival of a discontinued Coca-Cola brand in their 128-year history.

From selling out Amazon’s entire inventory within 1 hour and becoming the #1 Bestselling Grocery Item on their platform, to the madly successful Southeast Test Runs, to the Regional Expansions of over 1/3rd the nation, followed by the Pacific Northwest, Southcentral, and New England expansions, the 16oz SKU ignited a fully loaded wave of exhilaration, excitement, and triumph among our nation’s SURGE fans.

In this process came Frozen SURGE, Fountain OG & Red Bery Blast SURGE, 12oz SURGE in the CCBCC territory, finally expanding to nationwide Freestyle SURGE with a SURGE Zero option and three additive flavor profiles. At this point, we have come to know the latter very well… Too well, actually... Lifelong fans of this brand know it deserves much more than a touchscreen button at a Burger King.

These fans are you! The fans that understand what the brand truly represents, and it’s not just a soda. Best described, we believe SURGE is a lifestyle. It’s a taste of nostalgia, the elixir of life, the nectar of the Gods, an American Dream, and of course the most Kickass Citrus Soda to ever exist in our lifetimes.

If corporations truly understood this the way we do, SURGE would already be everywhere. But internal turnover and mixed appreciation among its stepping-stone leadership have largely been the recipe for its current state. We hold onto hope that new team members will see the promise in this brand and accompany that with perseverance and passion like in the past.

Until then, we will continue to SURGE! After all, we are one of the most resilient fanbases out there having already undergone a 12-year hiatus. Our passion will never die, nor will our fight to ensure that SURGE gets the recognition it deserves. So this is to you, Coca-Cola: the ball’s in your court to provide the packaging options we desire! The path to profitability is right there for the taking.

TO ALL SURGE FANS: WHETHER YOU WANT 12OZ CANS, 20OZ / 2L BOTTLES, OR FOUNTAIN SURGE IN YOUR AREA... MAKE YOUR REQUEST NOW!

1. Any day, or even daily between the hours of 9AM-7PM ET, please leave a Product Request for SURGE @ 1-800-GET-COKE (438-2653)!

2. Any hour of any day, please submit a Product Request via their Contact Form @ www.coca-colacompany.com/about-us/contact-us ... See moreSee less

beep beep 🚕 ... See moreSee less

Happy belated birthday to one of our very own admins, Joey. We're grateful to know you! 🎂🥳Happy belated birthday to one of our very own admins, Joey. We're grateful to know you! 🎂🥳 ... See moreSee less

perfect combo 💥 ... See moreSee less